Digital Marketing Specialist


We are looking for a Digital Marketing Specialist to help us save 10 Million Shoulders in 10 Years – and have a lot of fun doing it.

Description: Full Time Digital / Internet Marketing Specialist

Location: Next to the ocean in Indialantic, Florida.

Salary: Completely dependent on what you bring to the table.

Overview: Help us spread the message of shoulder health worldwide.

This position is responsible for the development and management of marketing strategies that include paid search, display & social media advertising, lead generation campaigns, customer education and referral campaigns, affiliate and brand ambassador programs, social media content, email and direct mail marketing, blogging, and event/trade show coordination (including Crossover Symmetry’s presence at the CrossFit Games.)


  • Excellent organizational & project management skills along with the ability to do whatever it takes to meet deadlines.
  • 3 Yrs Marketing Experience with
    (1) brand/product messaging and copywriting,
    (2) creating complete customer life cycle engagement campaigns using CRMs and auto-responders,
    (3) growing revenue and marketshare through paid online and offline marketing.
  • A solid fit with the Crossover Symmetry culture and core values. (see below)


Digital Campaigns

  • Developing and managing Social Media Strategies.
  • Design, build and maintain our social media presence.
  • Developing and managing email marketing strategies.
  • Working with the team to identify trends and insights, and optimize spend and performance based on the insights.
  • Working with the team to measure and report performance of all digital marketing campaigns, and assess against goals.

Content Development

  • Edit and manage content writing
  • Schedule and deliver content for press releases, media relations, blogs, case studies, white papers, executive bios, newsletters, social media, email campaigns, company website, and speaking proposals
  • Creating marketing and promotional materials, both physical and electronic

Outreach and Events

  • Outreach to media outlets for mentions.
  • Event coordinating and preparation.
  • Coordinating conferences, trade shows, press interviews, and meet ups.
  • Outreach to trade shows and conferences.

Reporting & KPIs

  • Develop KPIs for key responsibilities per market.
  • Create and deliver weekly reporting around KPIs with insights into opportunities.


  • Strong attention to detail, critical thinker
  • Ability to write, edit, proofread and revise communications.
  • Ability to manage a team, including working with every level of the organization to meet deadlines and goals.
  • Experience as a high level competitive athlete or working with high-level competitive athletes.
  • Active in CrossFit or other High Intensity Interval Training
  • Active in sport (Swimming, Golf, Baseball, Softball, Tennis …)
  • Solid experience with: Adwords (and similar ad networks), Google Analytics (including Content Experiments), Facebook Ads, Ad Buys
  • Knowledge of Social platforms, including Facebook, Twitter, Instagram, YouTube, Pinterest.
  • InfusionSoft, MailChimp, WooCommerce, WordPress, Zendesk
  • Adobe Creative Suite
  • Copywriting (StoryBrand), Digital Marketer Strategies
  • International marketing experience (Europe especially)
  • Multi-lingual (Spanish, French, German, Italian,…)

Please email your resume to: